Beauty Industry

A Private Open Call for Brands to Sell on TV

CPNA is organizing meetings with TV shopping execs for its exhibiting brands.

Cosmoprof North America (CPNA) wants to help the brands that are exhibiting at the show to get noticed by television execs – and has created what it is calling the first-ever “TV Shopping Open-See.”

Claudia Lucas, director of merchandising for beauty at QVC and Wendy Pos-Cerveira, director of health & beauty at The Shopping Channel will host the event – and are looking for the next “hot new beauty product” to sell on television.

Private meetings, which are only open to CPNA exhibitors, will take place 2 p.m. to 5 p.m. on Monday, July 15th in the Mandalay Bay Convention Center in Las Vegas, Nevada. Presentations will be filmed.

CPNA is taking place July 14-16, 2013, at the Mandalay Bay Convention Center.

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